BRANDING & IDENTITY

Liberty Bottles Brand Revitalization

2020

Amidst the pandemic's impact on the tourism and hospitality sector, Liberty faced a significant downturn in its core revenue streams. This challenge, however, opened a door to reimagine our product line, branding strategies, and approach to e-commerce. The following months witnessed the transformation of our flagship bottles, a revitalized brand identity, and the development of a new website.

Contribution: Engaged in close collaboration with key stakeholders to redefine essential brand elements, including brand voice and a comprehensive style guide. This collaborative effort culminated in a refreshed and modernized brand identity.

Solarity Brand Enhancement

Project Overview

2017

My Role: Spearheaded the exploration and refinement of an engaging interactive brand approach, meticulously aligning with WCAG accessibility benchmarks. Leveraged data-driven methodologies to uphold the brand’s established resonance while seamlessly transitioning it into the contemporary digital landscape.

During my tenure at Solarity, it became evident that the inherited brand standards were not optimally aligned with the evolving digital landscape. Addressing accessibility concerns and feedback from our development team, a transformation was necessary.

We initiated the process with comprehensive audience testing, engaging in numerous rounds and iterations. After analyzing the data, we proceeded to implement an update to the brand identity.